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Using CiviCRM

You're reading from   Using CiviCRM Develop and implement a fully-functional, systematic CRM plan with CiviCRM

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Product type Paperback
Published in Aug 2016
Publisher
ISBN-13 9781783281459
Length 574 pages
Edition 2nd Edition
Languages
Tools
Concepts
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Authors (3):
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Erik Hommel Erik Hommel
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Erik Hommel
Joseph Murray Joseph Murray
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Joseph Murray
Brian P Shaughnessy Brian P Shaughnessy
Author Profile Icon Brian P Shaughnessy
Brian P Shaughnessy
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Table of Contents (16) Chapters Close

Preface 1. Achieving Your Mission with CiviCRM FREE CHAPTER 2. Planning Your CRM Implementation 3. Installation, Configuration, and Maintenance 4. CiviCRM Basics – Moving through the System and Working with Contacts 5. Collecting, Organizing, and Importing Data 6. Communicating Better 7. Campaigning with Petitions and Surveys 8. Fundraising for Your Mission 9. Growing Your Membership and Interacting with Members 10. Managing Events 11. Interacting with Constituents – Managing Cases 12. Providing Support – Grant Management 13. Telling Your Story – Building Reports 14. Customization, Community, and Cooperation Index

Chapter 7. Campaigning with Petitions and Surveys

One of the challenges many organizations will face is how to best orchestrate multiple outreach and promotion efforts into a unified project—something that will clearly tie together these disparate pieces so that they can be understood and reported on as part of a single goal. For politically-oriented organizations, or those that are involved in lobbying and education efforts to advance the concerns of the organization to legislators, their project goals will often include outreach to constituents or the public at large, seeking support for their positions. CiviCRM's campaign tools can provide the project glue and many of the outreach features to help achieve these goals. Although you can also use campaigns in CiviCRM for fundraising, it is originally more focused on political processes.

In this chapter, we will discover how campaigns can help you in:

  • Managing projects
  • Defining goals
  • Reporting on them in a unified way

We...

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