Why should your audience care?

Facts and information aren't enough to convince an audience to listen and act. The same motivational skills that help you manage your team will help you show the audience why they should care about your message. How does the topic of your presentation impact the audience personally?

Positive reasons are usually more compelling than negative ones. Sure, you may be able to frighten your audience by pointing out that their jobs depend on their response to your presentation, but in the long term, building camaraderie, ownership, and a sense of pride in one's work will not only result in a more enthusiastic presentation response, but will create a harmonious, productive energy that extends into all your managerial activities. For example, pointing out that the implementation of the proposed product change allows your team to play a key role in organizational success by driving a 30 percent increase in Q3 sales is more effective than forecasting a Q3 loss in the absence...