Points (informing and persuading)

Now comes the body of your presentation: your key points. These are the audience "must-knows" and the reasons to act (from your Content Development Worksheet) organized into an engaging flow:

• Pair your reasons with corresponding or supporting facts. Try to consolidate them into roughly three main points.

• Think about the order in which these key points should be presented. Does one logically precede another? Is one more compelling than another?

• If there is a clear logical progression to the points, order them accordingly.

• If a logical progression isn't required, always lead with your strongest point to ensure that the audience will absorb the most important content.

Call to action

Finally, your presentation should conclude with exactly what you want the audience to do. This is the presentation purpose you defined in Chapter 1, Planning Your Presentation.

And there you have it. The bare bones of your presentation are now compiled in an organized, easy-to-follow template...