E-mail marketing with newsletters

We will discuss marketing in Chapter 8 and Chapter 9. However, newsletters, or e-mail marketing, is a special case. That is why it is worth discussing it here before we cover other PrestaShop marketing options in Chapter 8 and Chapter 9.

E-mail marketing is not just another type of marketing. In my opinion, it is absolutely crucial to maximize the potential of any online business. E-mail marketing with newsletters is a kind of catchall to make all other forms of marketing worthwhile. What do I mean by this?

E-mail marketing can support every other type of marketing you are doing. Think about all the different sources your website will eventually receive its visitors from - search engines due to your SEO efforts (in the last chapter), paid-for adverts, link building, and social media marketing. If any of those phrases are alien to you, don't worry. They are all dealt with in Chapter 8 and Chapter 9. The point to grasp here is that all the other methods when...