Understanding Monetization Techniques

Running a game development business has never been easy, and our industry is as competitive and hit-driven as ever. With game development and marketing costs growing ever higher, building, maintaining, and repeatedly monetizing a dedicated fanbase has become a top priority.

For players, on the other hand, the landscape is more inviting than ever! The abundance of high-quality Free-to-Play (F2P) titles means that players can try as many games as they like, and often play them for hundreds of hours without spending a penny.

F2P might be the dominant business model for the mobile gaming market, but it has also gained huge popularity and mainstream acceptance in Western PC and console markets due to huge multiplayer hits such as League of Legends, Fortnite, Dota 2, Apex Legends, and many more.

Not all F2P games are alike, though; their methods of monetizing players vary widely, and often a single game will utilize several different monetization...