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Mastering Salesforce Experience Cloud

You're reading from Mastering Salesforce Experience Cloud Strategies for creating powerful customer interactions

Product type Paperback

Published in Oct 2024

Publisher Packt

ISBN-13 9781835466346

Length 328 pages

Edition 1st Edition

Tools

Salesforce

Concepts

Business Management

Table of Contents (22) Chapters

Preface

1. Part 1:Curating a Digital Experience Strategy FREE CHAPTER

2. Chapter 1: Defining Your Digital Experience Strategy

3. Chapter 2: Translating Your Audience and Interactions into Meaningful Technology Features

4. Chapter 3: Technology Component Identification – Which Parts of Experience Cloud Do I Need?

5. Part 2: Infrastructure Setup to Support and Customize Design Strategy

6. Chapter 4: Curating Data Models

7. Chapter 5: Understanding Experience Cloud Templates

8. Chapter 6: When to Use Aura Components, Lightning Web Components, and Lightning Runtime Components

9. Part 3: Human-Centric Development

10. Chapter 7: Leveraging Screen Flows versus Apex

11. Chapter 8: Understanding Inputs – Emails, Chats, and Text Messages

12. Chapter 9: Marketing Automation Setup

13. Chapter 10: Leveraging Case Management and Knowledge Bases

14. Part 4: Site Launch

15. Chapter 11: Security – Authentication, Data Sharing, and Encryption

16. Chapter 12: Monitoring Your Site – Salesforce Native Reporting

17. Chapter 13: Site Launch, Maintenance, and Moderation

18. Part 5: Certifications

19. Chapter 14: Best Practices and Certification Test Preparation

20. Index

Why subscribe?

21. Other Books You May Enjoy

Part 3: Human-Centric Development

In this part, you will define and design an Experience Cloud User Experience (UX) to incorporate the whole client journey, from guided screen input to support cases to Knowledge repositories and venturing into AI Chatbots and digital marketing. You will also learn how Experience Cloud can support your users in all aspects of their client journey.

This part has the following chapters:

Chapter 7, Leveraging Screen Flows versus Apex
Chapter 8, Understanding Inputs – Emails, Chats, and Text Messages
Chapter 9, Marketing Automation Setup
Chapter 10, Leveraging Case Management and Knowledge Bases

The rest of the chapter is locked

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