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Hearing the Voice of the Customer

You're reading from   Hearing the Voice of the Customer Boost your business revenue by interpreting the customer's voice

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Product type Paperback
Published in Jan 2018
Publisher
ISBN-13 9781634623315
Length 153 pages
Edition 1st Edition
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Author (1):
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Bill Inmon Bill Inmon
Author Profile Icon Bill Inmon
Bill Inmon
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Toc

Table of Contents (15) Chapters Close

1. Introduction FREE CHAPTER
2. 1: Value 3. 2: Source 4. 3: Technology 5. 4: Taxonomies 6. 5: Text 7. 6: Visualization 8. 7: Restaurants 9. 8: Call Centers 10. 9: Airlines 11. 10: Surveys 12. 11: Strategy 13. 12: Infrastructure 14. 13: Combinations 15. Index

Gathering the customer feedback

In spring of 2016, a large number of comments were gathered up from a wide variety of websites off the Internet. The information that was gathered was open to the public. The feedback from airline customers was gathered into a textual data set.

The passenger feedback was for the spring of 2016 and the entirety of the year for 2015. The feedback was gathered for both domestic US and for worldwide flights.

The feedback was gathered for all airlines. If an airline only appeared a few times that was because there were only a few mentions of the airline. If the airline appeared many times, that was because the number of complaints against the airline was numerous. There was no effort to either include or exclude the complaints for any airline.

The topics covered by the passengers complaints included anything the passenger had on his/her mind. A typical comment found on the Internet looks like:

As shown in Fig 9.1, all of the customer complaints...

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