You're reading from Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

Product type Paperback

Published in Jan 2024

Publisher Packt

ISBN-13 9781837635955

Length 292 pages

Edition 1st Edition

Concepts

Product Management

Author (1):

Eve Chen

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Table of Contents (19) Chapters

Preface

1. Part 1: A User-Centric Management Strategy

2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER

3. Chapter 2: Understanding Product-Led Growth Management Models

4. Chapter 3: Understanding Your Customers

5. Part 2: Demonstrating Your Product’s Value

6. Chapter 4: Unlocking Success in Product Strategy and Planning

7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise

8. Chapter 6: Defining and Communicating Your Product Value Proposition

9. Part 3: A Successful Product-Focused Strategy

10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success

11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics

12. Chapter 9: Guiding Your Clients to the Pot of Gold

13. Part 4: Winning the Battle and the War

14. Chapter 10: Maintaining High Customer Retention Rates

15. Chapter 11: Unlocking Wallet Share through Expansion Revenue

16. Chapter 12: The Future of a Growth Product Manager

17. Index

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To get the most out of this book

To get the most value out of this book, resist the urge to skip sections—the chapters deliberately build on one another. Immerse yourself in the key frameworks and examples. Brainstorm creative ways to apply the learnings to your unique context. Experiment relentlessly with the growth tactics recommended. Chart your progress quantitatively, be ready to tweak the formula regularly, and keep the end user front and center through it all. With commitment and rigor, the frameworks here can unlock transformational business outcomes.

Let this book be the catalyst to place users in the driver’s seat to accelerate your product-led growth journey. The knowledge within is designed to serve both as your comprehensive roadmap and loyal companion along the route to sustainable commercial success.