You're reading from Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

Product type Paperback

Published in Jan 2024

Publisher Packt

ISBN-13 9781837635955

Length 292 pages

Edition 1st Edition

Concepts

Product Management

Author (1):

Eve Chen

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Table of Contents (19) Chapters

Preface

1. Part 1: A User-Centric Management Strategy

2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER

3. Chapter 2: Understanding Product-Led Growth Management Models

4. Chapter 3: Understanding Your Customers

5. Part 2: Demonstrating Your Product’s Value

6. Chapter 4: Unlocking Success in Product Strategy and Planning

7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise

8. Chapter 6: Defining and Communicating Your Product Value Proposition

9. Part 3: A Successful Product-Focused Strategy

10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success

11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics

12. Chapter 9: Guiding Your Clients to the Pot of Gold

13. Part 4: Winning the Battle and the War

14. Chapter 10: Maintaining High Customer Retention Rates

15. Chapter 11: Unlocking Wallet Share through Expansion Revenue

16. Chapter 12: The Future of a Growth Product Manager

17. Index

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Key GPM models and frameworks

GPM is a discipline that focuses on driving user and revenue growth for digital products and services. Several key models and frameworks are commonly used in GPM to help product managers and teams achieve their growth goals. Here are some of the key models:

Pirate metrics (AARRR framework): Pirate metrics (acquisition, activation, retention, referral, and revenue) is a framework that helps product managers analyze and optimize different stages of the user journey to drive growth. It provides a structured way to measure and improve key performance indicators (KPIs) during each stage.
North Star metric: The North Star metric is a single, key metric that represents the core value a product delivers to its users. Product managers focus on this metric to align the entire team’s efforts toward achieving sustained growth. It helps maintain clarity and direction in the pursuit of growth.
RICE framework: RICE (reach, impact, confidence, and...