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Fundamentals of CRM with Dynamics 365 and Power Platform

You're reading from   Fundamentals of CRM with Dynamics 365 and Power Platform Enhance your customer relationship management by extending Dynamics 365 using a no-code approach

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Product type Paperback
Published in Oct 2020
Publisher Packt
ISBN-13 9781789950243
Length 644 pages
Edition 1st Edition
Concepts
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Author (1):
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Nicolae Tarla Nicolae Tarla
Author Profile Icon Nicolae Tarla
Nicolae Tarla
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Table of Contents (20) Chapters Close

Preface 1. Section 1 - Platform Structure and Extensibility Capabilities
2. Getting Started with Dynamics 365 FREE CHAPTER 3. Dynamics 365 Platform Structure 4. Section 2 - Default Modules Available with the Platform
5. Dynamics 365 Sales Application 6. Dynamics 365 Customer Service 7. Dynamics 365 Field Service 8. Dynamics 365 Project Service Automation 9. Dynamics 365 Marketing 10. Section 3 - Customization, Configuration, and Extensibility
11. Dynamics 365 Customer Engagement and Power Platform 12. Customizing Dynamics 365 13. Building Better Business Functionality 14. Section 4 - Integrations
15. Out-of-the-Box Integration Capabilities 16. Custom Integration Capabilities 17. Section 5 - Administration
18. Core Administration Concepts 19. Other Books You May Enjoy

Internet marketing

The Microsoft Dynamics for Marketing application comes with support for Marketing portals. This is a portal solution based on Dynamics Portals, but specific to Marketing functionality. You will want to extend a current portal with the Marketing functionality or create a new portal for marketing in order to leverage marketing specific features, such as the event management website. Leveraging a portal allows for specific Marketing functionality, including the ability to create and use the following elements:

  • Landing pages: Provides data collection forms, such as a Contact Us page.
  • Subscription Centers: Provides functionality necessary for a site user or customer to manage their mailing list subscriptions.
  • Forwarding Pages: Allows email forwarding with full tracking capabilities.
  • Event Websites: Enables functionality for event registration and promotion.

You can provide this Marketing functionality by leveraging either the Power Apps portals functionality for a custom...

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