Writing a successful data and analytics business case
Building or writing a business case is not difficult; in most cases, business cases are lengthy documents that are written once and then filed away in a desk drawer. We never seem to finish our projects and are constantly checking the business case and results of our data and analytics project. Why? Our project management plan does not include it. Actually, we should review the business case after each phase to see whether-we’re still on track and the revenue and costs are still as expected.
If we are not discussing the initial business case during our project, it could be for several reasons:
- There is no good project management strategy (changing requirements, the source systems we rely on are not that well-documented, or the knowledge is not available)
- In our project board, there are no superusers or business users
- Our project is being led by IT, but the business representatives are not on the same page...
