Data or algorithms – the knee of the curve or the inflection point

We have reached, and passed, an inflection point in our engagement with data and analytics.

We have heard the arguments that algorithms and math are the seat or source of competitive advantage. We have been told that if you are smart, innovative, and own your own algorithm(s) or approach, then you have mastery over all your competitors and the road to success is nearly assured.

Also, we have heard, sometimes from the same experts who asserted the previous point, that the pathway to all success in analytics is through the ownership, control, management, and proactive use of data—large amounts of typically fast-moving data.

Why are we discussing data and algorithms now, as part of a chapter on organizational engagement? The topic is salient and relevant at this juncture in our discussion. I have had to refute the argument from functional managers numerous times, and I expect that you will as...