Market opportunities and scenarios
The emergence of MCs is a groundbreaking trend that is set to revolutionize the market. As companies gain the ability to create their own customers, the potential impact is immense. According to Gartner, by 2028, there will be 15 billion connected products behaving as customers, with trillions of dollars in purchases influenced by these machines by 2030 (https://www.gartner.com/en/articles/gartner-top-10-strategic-technology-trends-for-2024).
To support the vast connectivity of 15 billion connected products, a robust and scalable technical infrastructure is essential. This infrastructure relies on cloud computing, edge computing, and IoT platforms, each playing a crucial role in managing the data and communication needs of such an extensive network.
The transition from traditional locked-in customers to free and ultimately creative customers is underpinned by advanced machine learning models and AI techniques. Each stage of this transition leverages...