Customization for Verticals, Customers, and Peer Groups

In this chapter, we’ll understand how products evolve and segment themselves across verticals, customers, and peer groups (customers of similar sizes that may not necessarily be in the same vertical but are complementary). The purpose of this analysis is to understand how you can start to think of product management’s role in orienting AI products for specialized groups and, ultimately, what AI allows you to do for those groups. AI and ML are powerful tools but have a general power that needs to be applied specifically in order for their value to be fully appreciated. Adjusting AI models to meet industry-specific needs, personalizing AI solutions based on customer demographics, behaviors, or company size, and leveraging data to share insights across industries and sectors are all ways to create customization when bringing forward solutions. In many ways, the work of a product manager (PM) is to make that value as...