Using Commerce.AI for consumer goods brands
As we now know, consumer goods brands are facing greater challenges than ever, and the solutions to these challenges can be found in the data. However, data alone is not enough, and consumer goods brands need to find a way to turn that data into actionable insights.
Let's explore five main ways in which Commerce.AI can be used for consumer goods brands by gaining value from that data:
- Measuring product attributes and trends
- Predicting revenue opportunities
- Analyzing user personas and customer segments
- Analyzing the customer journey
- Generating consumer goods product ideas
Let's explore each of these in the following sections.
Measuring product attributes and trends
Product innovation is the best way to grow a consumer goods business. However, many managers struggle with understanding what makes their products different and better, which can result in missed opportunities.
The reasons for...
