Summary
Marketing and launching an ICO is not a task to be taken lightly. There is a tremendous amount of work that needs to be done prior, along with constant monitoring during and continuous efforts afterwards. The planning and strategy need to be more meticulous now, as the novelty of ICOs has passed and hundreds compete against each other on a monthly basis (https://www.ccn.com/100-icos-launching-every-month-in-2018-generating-13-7-billion-pwc/).
In this chapter, we covered some of the key campaign elements, in particular building up to seed funding and then the public ICO. We learned that the message needs to be clear, grammar needs to be spot on, and nowadays an alpha product or a proof of concept is an essential part of an ICO. Creating announcements on Bitcointalk, bounty campaigns, and airdrops will help to spread the word and grow the all-important community.
Next, we will hear from the experiences of some high-profile ICO founders.
