The Ultimate Guide for Product Management Essentials: A step-by-step guide, offering insights and strategies for effective product management

Monika Rawat

€8.99 ~~€56.99~~

Video Dec 2023 3hrs 39mins 1st Edition

Monika Rawat

€8.99 ~~€56.99~~

Video Dec 2023 3hrs 39mins 1st Edition

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Key benefits

Learn to align with senior leadership, ensuring a collaborative approach for successful product development
Hands-on learning experience with real-world examples across various stages of the product lifecycle
Master the art of utilizing performance metrics, from user engagement to financial analysis, enabling you to make informed, data-driven decisions

Description

Welcome to this course crafted to empower you with the skills and insights necessary to navigate the intricate landscape of product management. Begin your exploration by laying the foundations—understand what product management is and who is a product manager. Delve into the pivotal role and responsibilities of a product manager, uncovering the essential skills and qualifications that distinguish successful professionals in this ever-evolving field. Progress through the course by immersing yourself in practical examples, equipping you with the expertise required to seamlessly guide a product from its conceptualization to a triumphant launch. Navigate through primary and secondary market research methodologies, grasp the creation of user personas, and align your product vision with strategic marketing and sales approaches. Gain a deep understanding of the importance of alignment with senior leadership, exploring the ethical considerations and responsibilities integral to ethical product development. Throughout the course, discover how to develop a robust product strategy tailored to meet the evolving needs of your customers. By the end of the course, you will not only have a holistic understanding of product management but also emerge armed with the skills and knowledge imperative to thrive in this impactful field.

Who is this book for?

This course is designed for non-technical product managers seeking to enhance their product management skills and knowledge. It is also ideal for individuals who are new to the product management field or have limited experience, providing a comprehensive understanding of the product management process. No prior prerequisites are necessary, though a basic familiarity with business concepts can be beneficial.