You're reading from The Immersive Metaverse Playbook for Business Leaders A guide to strategic decision-making and implementation in the metaverse for improved products and services

Product type Paperback

Published in Nov 2023

Publisher Packt

ISBN-13 9781837632848

Length 458 pages

Edition 1st Edition

Concepts

Augmented Reality

Authors (2):

Robert Scoble

Irena Cronin

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Table of Contents (22) Chapters

Preface

1. Part 1: The Reality of the AR/MR Metaverse

2. Chapter 1: The What and Why of the Metaverse FREE CHAPTER

3. Chapter 2: Augmented Reality Status Quo

4. Chapter 3: Where Is Virtual Reality Heading?

5. Chapter 4: The Value of Using 3D Visuals to Interact

6. Part 2: Key Technologies That Power the Metaverse

7. Chapter 5: Understanding Perception Technologies

8. Chapter 6: The Different Types of Computing Technologies

9. Chapter 7: Where Are APIs Needed

10. Chapter 8: Making and Using 3D Models and Integrating 2D Content

11. Chapter 9: Understanding User Experience Design and User Interface

12. Part 3: Consumer and Enterprise Use Cases

13. Chapter 10: New Ways of Social Interaction

14. Chapter 11: Virtual and Onsite Work

15. Chapter 12: 3D and 2D Content Forms and Creation

16. Chapter 13: Retail Experiences

17. Part 4: Why Metaverse Redux?

18. Chapter 14: Benefits and Possible Dangers Reframed

19. Chapter 15: Future Vision

20. Index

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21. Other Books You May Enjoy

Retail Experiences

Shopping using AR and VR in the Metaverse is one of its most anticipated features for consumers. The Metaverse can deliver on-demand online retail experiences from query to fulfillment, which includes getting personalized matches and unsolicited (but opted-in) recommendations based on data from AI digital assistants, digitally trying on goods such as clothes, footwear, and cosmetics, viewing furniture and home goods as they would appear in a room, and pulling up 3D images and videos of food dishes when choosing restaurants and also once seated in one. Much of this could be replicated when a person who is wearing glasses is outside, be it walking or driving around. Use cases that use AR and VR to exemplify particular Metaverse retail scenarios are included in this chapter.

In this chapter, we’re going to cover the following main topics:

How retail experiences benefit the Metaverse and businesses within it
How retail experiences operate in the...

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You're reading from The Immersive Metaverse Playbook for Business Leaders A guide to strategic decision-making and implementation in the metaverse for improved products and services

Table of Contents (22) Chapters

Retail Experiences

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Authors (2)