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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

The history of the Agile methodology

Back in 2001, 17 software developers met at a resort in Utah, U.S., to discuss lightweight development methods, which they called Agile. Since then, it has become the most popular methodology in the history of software development.

Note

Note: The Wikipedia page for Agile, https://en.wikipedia.org/wiki/Agile_software_development, is a great resource for understanding its history.

Nowadays, a bigger gathering of organizational anarchists would be hard to find, and so what emerged from this meeting was a symbolic manifesto for Agile software development, which was signed by all 17 participants. Together, they published the Manifesto for Agile Software Development, which you can read fully on their site: http://agilemanifesto.org/principles.html. However, for ease, you can also read the 12 principles here:

  1. The highest priority is to satisfy the customer's requirements through early and continuous delivery of valuable software.
  2. Welcome changing requirements...
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