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The AI Marketing Playbook
The AI Marketing Playbook

The AI Marketing Playbook: Mastering the Latest AI Tools and Techniques for Next-Gen Marketing Success

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Profile Icon Mercury Learning and Information Profile Icon Mark Lamplugh
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€33.99
eBook Oct 2024 296 pages 1st Edition
eBook
€33.99
Arrow left icon
Profile Icon Mercury Learning and Information Profile Icon Mark Lamplugh
Arrow right icon
€33.99
eBook Oct 2024 296 pages 1st Edition
eBook
€33.99
eBook
€33.99

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Key benefits

  • An exploration of AI applications in diverse marketing domains, including personalization and SEO
  • An in-depth look at ethical considerations and the evolving role of AI in marketing
  • Inclusion of practical strategies and real-world examples for integrating AI into campaigns

Description

This book offers a comprehensive guide to integrating AI into modern marketing strategies, transforming how businesses engage with audiences. It begins with an overview of AI’s role in marketing, its evolution, and its benefits in driving innovation. Early chapters cover foundational topics like AI, machine learning, and data preparation for effective AI implementation. The book then explores practical applications, such as analyzing customer behavior for personalized experiences and using AI-powered chatbots for improved customer service. You’ll learn to apply image and video recognition for visual marketing and leverage AI for social media strategies that boost engagement. The book also covers predictive analytics, AI-driven email marketing, and techniques to optimize SEO and content marketing. Further chapters focus on automating marketing processes and using AI to support sales enablement with actionable insights. The final chapter discusses ethical considerations and the future of AI in marketing, emphasizing the balance between automation and human creativity. This book equips marketing professionals and business leaders with the tools to harness AI’s potential for impactful marketing strategies.

Who is this book for?

This book is ideal for marketing professionals, digital marketers, and business leaders looking to integrate AI into their marketing strategies. Readers should have a basic understanding of marketing principles and a general awareness of AI technologies. No prior technical expertise in AI is required, but familiarity with digital marketing tools and concepts will be beneficial.

What you will learn

  • Understand AI's role in modern marketing
  • Leverage AI for advanced customer segmentation
  • Utilize machine learning for predictive analytics
  • Implement AI-driven personalization strategies
  • Optimize marketing campaigns using AI tools
  • Enhance customer service with AI chatbots

Product Details

Country selected
Publication date, Length, Edition, Language, ISBN-13
Publication date : Oct 07, 2024
Length: 296 pages
Edition : 1st
Language : English
ISBN-13 : 9781836644286
Category :

What do you get with eBook?

Product feature icon Instant access to your Digital eBook purchase
Product feature icon Download this book in EPUB and PDF formats
Product feature icon DRM FREE - Read whenever, wherever and however you want
Product feature icon AI Assistant (beta) to help accelerate your learning

Product Details

Publication date : Oct 07, 2024
Length: 296 pages
Edition : 1st
Language : English
ISBN-13 : 9781836644286
Category :

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Table of Contents

16 Chapters
Chapter 1: Introduction to Artificial Intelligence Marketing Chevron down icon Chevron up icon
Chapter 2: Understanding Artificial Intelligence and Machine Learning Chevron down icon Chevron up icon
Chapter 3: Preparing Your Data for Artificial Intelligence Chevron down icon Chevron up icon
Chapter 4: Using Artificial Intelligence to Analyze Customer Behavior Chevron down icon Chevron up icon
Chapter 5: Personalization with Artificial Intelligence Chevron down icon Chevron up icon
Chapter 6: Chatbots and Artificial Intelligence-Powered Customer Service Chevron down icon Chevron up icon
Chapter 7: Image and Video Recognition with Artificial Intelligence Chevron down icon Chevron up icon
Chapter 8: Using Artificial Intelligence (AI) for Social Media Marketing Chevron down icon Chevron up icon
Chapter 9: Predictive Analytics with Artificial Intelligence (AI) Chevron down icon Chevron up icon
Chapter 10: Email Marketing with Artificial Intelligence (AI) Chevron down icon Chevron up icon
Chapter 11: Search Engine Optimization (SEO) with Artificial Intelligence (AI) Chevron down icon Chevron up icon
Chapter 12: Using Artificial Intelligence for Content Marketing Chevron down icon Chevron up icon
Chapter 13: Marketing Automation with Artificial Intelligence (AI) Chevron down icon Chevron up icon
Chapter 14: Using Artificial Intelligence (AI) for Sales Enablement Chevron down icon Chevron up icon
Chapter 15: Ethical Considerations and the Future of Artificial Intelligence (AI) in Marketing Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon
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