Our web access logs capture the product IDs (the item field in the logs) that users are viewing and adding to their shopping carts most often. Understanding the top products that people view can help influence our sales and marketing strategy, and even product direction. Additionally, products viewed on an e-commerce website might not always necessarily translate into sales of that product.
In this next recipe, we will write a Splunk search to chart the 10 ten products that users successfully view and compare against the number of successful shopping cart additions for each product. For example, if a product has a high number of views but is not being added to carts and is subsequently purchased, this could indicate that something is not right; perhaps the pricing of the product is too high.
