Summary

After reading this chapter, you should understand and be able to evaluate a variety of potential value-added products to fill gaps in your B2C solution architecture beyond the core Service, Marketing, and B2C Commerce components. This will help you make informed decisions about what products and licenses are required to meet the needs of a specific organization based on their unique requirements.

Now that you have a broader understanding of the Salesforce ecosystem, you should also be able to start thinking about both immediate priorities and longer-term roadmap items that would support an organization's goals.

When reviewing potential Salesforce products, you should understand which are built on the Salesforce Platform and which require some type of integration effort. For products that are built on separate technology and require some integration, you should also understand what advantages and considerations there are to leveraging the Salesforce option in place...