Developing a comprehensive pricing plan
Brace yourselves for a journey into developing a comprehensive pricing plan that’s as thrilling and intricate as piecing together IKEA furniture without the manual. If you’ve ever wrestled with the FJÄLLBO or navigated the enigma that is the BILLY bookcase, you know what I’m talking about.
Where do we start? With the pricing strategy, of course. The first step in developing a comprehensive pricing plan is to determine the appropriate pricing strategy for your app. Do you prefer to use value-based pricing or competitive pricing? Your decision should be based on your understanding of your customers, the value your app provides, and your market position.
Value-based pricing
Value-based pricing focuses on the perceived value your app provides to customers rather than the cost of production. This pricing strategy requires a deep understanding of your customers and their needs, as well as the value your...
