Introduction

In this chapter, we will create a whole marketing campaign, going through each of the automatic steps we'll take. We will leverage all the concepts and recipes throughout the book in a single project that will require different steps.

Let's take an example. For our project, our company wishes to set up up a marketing campaign to improve engagement and sales. A very laudable effort. To do so, we can divide the action into several steps:

1. We want to detect the best moment to launch the campaign, so we will be notified from different sources about keywords that will help us make an informed decision
2. The campaign will include the generation of individual codes to be sent to potential customers

3. Parts of these codes will be sent directly to users over their preferred channel, text message or email
4. To monitor the result of the campaign, the sales information...