Perpetual analyzing, improvement, and marketing

The key theme here is in the word perpetual, meaning, continued without interruption. Marketing, optimizing, and improving your website is not a one-off job. It has to be done on an ongoing basis—it is never finished. That's the bad news. The good news is it doesn't have to take long, just so long as it is done on a regular basis. And as your website becomes more established, I would suggest that the amount of time you spend on optimization can decrease as long as the frequency is maintained. This is good news and sits well with our plan for a passive income.

First of all, let's look at how we can measure the performance of our PrestaShop.

Analyzing statistics

In Chapter 5, we set up the PrestaShop statistics modules as well as installed Google Analytics. Now we will look at how you can use them to understand some areas for change and improvement in your PrestaShop. It is also worth pointing out that quite often the statistics gathered by Analytics...