Outreach Marketing with Templates and Campaigns

This topic is very likely the reason why you picked up this book. In the 90s and 2000s, it very much seemed like email might be a technological trend that would eventually give way to a different form of digital communication. While these other forms of digital communication have absolutely come about, email has only gotten more robust and become more integrated into our everyday lives. As a direct result of that, marketing automation platforms, such as Mailchimp, have become central to how we approach bulk email marketing in particular.

In this chapter, we’ll be looking specifically at two basic channels, very likely the exact ones that you initially came to Mailchimp for: Templates and Campaigns. These help to set the tone for your marketing. We’ll be looking at the relationship between these two channels. So, overall, we’ll be covering the following topics:

• Templates and how to start them
• Designing...