Promotion

Even if we create a great game, it might never be discovered. Marketing a game may take serious effort and should not be underestimated. Most people discover games by searching the Google Play store and, therefore, using the right keywords in the description is very important. However, the Google Play store search option shows games with a lot of downloads higher in the results and because of that, we need to get some initial momentum going and get as many installs as possible. Social networks and game developer communities are probably the best free options and there are of course always paid advertisements.

Marketing is out of scope for this book, but we should pay attention to it. A good marketing strategy begins long before the game is published.