Payment processing
Before you begin collecting payments via Keap, you will need to connect to a merchant account. A merchant account is a specialized financial account that allows businesses to accept credit and debit card payments securely and efficiently.
To collect payments online, your merchant account acts as a bridge between you, your customer, and your payment processor. It facilitates the authorization, processing, and settlement of online transactions, ensuring that funds are transferred from the customer’s account to the business’s account securely and seamlessly.
Connecting a merchant account to your CRM system is a crucial step in establishing your online presence and facilitating transactions with your customers. While the process may seem daunting, understanding the key factors involved in choosing the right merchant account provider and setting up your account can simplify the journey and ensure smooth payment processing for your business.
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