Market dynamics and IBM's Data and AI portfolio
The fact is that every company in the world today is a data company. As the Economist magazine rightly pointed out in 2017, data is the world's most valuable resource and unless you are leveraging your data as a strategic differentiator, you are likely missing out on opportunities.
Simply put, data is the fuel, the cloud is the vehicle, and AI is the destination. The intersection of these three pillars of IT is the driving force behind digital transformation disrupting every company and industry. To be successful, companies need to quickly modernize their portfolio and embrace an intentional strategy to re-tool their data, AI, and application workloads by leveraging a cloud-native architecture. So, cloud platforms act as a great enabler by infusing agility, while AI is the ultimate destination, the so-called nirvana that every enterprise seeks to master.
While the benefits of the cloud are becoming obvious by the day, there are still several enterprises that are reluctant to embrace the public cloud right away. These enterprises are, in some cases, constrained by regulatory concerns, which make it a challenge to operate on public clouds. However, this doesn't mean that they don't see the value of the cloud and the benefits derived from embracing the cloud architecture. Everyone understands that the cloud is the ultimate destination, and taking the necessary steps to prepare and modernize their workloads is not an option, but a survival necessity:
Figure 1.1 – What's reshaping how businesses operate? The driving forces behind digital transformation
IBM enjoys a strong Data and AI portfolio, with 100+ products being developed and acquired over the past 40 years, including some marquee offerings such as Db2, Informix, DataStage, Cognos Analytics, SPSS Modeler, Planning Analytics, and more. The depth and breadth of IBM's portfolio is what makes it stand out in the market. With Cloud Pak for Data, IBM is doubling down on this differentiation, further simplifying and modernizing its portfolio as customers look to a hybrid, multi-cloud future.
