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Effective Platform Product Management

You're reading from   Effective Platform Product Management An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801811354
Length 286 pages
Edition 1st Edition
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Author (1):
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Tabassum Memon Tabassum Memon
Author Profile Icon Tabassum Memon
Tabassum Memon
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Toc

Table of Contents (15) Chapters Close

Preface 1. Section 1: Building the Right Strategy for the Platform Business Model
2. Chapter 1: Fundamentals of Platform Business Models FREE CHAPTER 3. Chapter 2: Differences between Linear Products and Platforms 4. Chapter 3: Research and Validation 5. Chapter 4: Building a Platform Strategy 6. Section 2: Building the Platform
7. Chapter 5: Defining the MVP and Creating a Platform Roadmap 8. Chapter 6: Launching the Platform 9. Chapter 7: Creating a Platform Operating Model 10. Section 3: Measuring the Performance of the Platform
11. Chapter 8: Metrics to Measure the Platform Outcome 12. Chapter 9:Ongoing Backlog Prioritization 13. Chapter 10: Moving from Linear Products to Platforms 14. Other Books You May Enjoy

Summary

In this chapter, we learned how platform businesses have revolutionized their respective industries by creating a solid network of producers and consumers who connect via a platform and deliver value.

We looked at how platform businesses are beneficial for all parties involved and why traditional linear businesses need to shift to a platform model and adapt a platform-first approach. We looked at different types of platforms and what roles producers, consumers, and platform owners play in each of these different types of platforms, and why it is essential to have separation of ownership between these parties.

We discussed how building the right digital platform plays an essential role in an overall platform business model's success. In today's world, a platform business's success depends on a highly scalable, flexible, and independent digital platform.

In the next chapter, we will go deeper into understanding the difference between traditional linear products and platforms and how product management is different for them. We will look at a case study of one business case solved with two different approaches: a standalone linear product and a digital platform.

You have been reading a chapter from
Effective Platform Product Management
Published in: Nov 2021
Publisher: Packt
ISBN-13: 9781801811354
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