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Cracking the Product Marketing Code

You're reading from Cracking the Product Marketing Code Craft winning go-to-market strategies for market domination

Product type Paperback

Published in Oct 2023

Publisher Packt

ISBN-13 9781837632763

Length 292 pages

Edition 1st Edition

Concepts

Marketing

Authors (2):

Daniel Kuperman

Iman Bayatra

View More author details

Table of Contents (19) Chapters

Preface

1. Part 1 – Introduction

2. Chapter 1: Introducing Product Marketing FREE CHAPTER

3. Chapter 2: Inbound Product Marketing – Product Innovation

4. Chapter 3: Outbound Product Marketing – Driving Product Adoption and Growth

5. Part 2 – Driving Product Enhancement with Inbound Strategies

6. Chapter 4: Market Research and Competitive Analysis - Strategies to Enhance Innovation

7. Chapter 5: Customer Research – Creating an Effective Voice for Customer Programs

8. Chapter 6: Influencing the Product Roadmap

9. Chapter 7: Customer Segmentation and Personas

10. Part 3 – Outbound: Strategies for Product Adoption and Exponential Growth

11. Chapter 8: Competitive Positioning and Messaging for Growth

12. Chapter 9: GTM Strategies for Exponential Growth

13. Chapter 10: Enable Your Sales Team and Maximize Effectiveness

14. Part 4 – Impactful Collaboration and Value Creation

15. Chapter 11: Ensure Internal Stakeholders Buy-In

16. Chapter 12: Analyst Relations (AR)

17. Index

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18. Other Books You May Enjoy

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Authors (2)

Iman Bayatra

Iman Bayatra

Iman Bayatra, a director of product marketing at Coachendo, has been a PMA community member since its founding. She is a PMA ambassador and has contributed to many PMA projects. Iman has a breadth of experience in bringing new products to market, positioning existing products for expansion and driving sustainable revenue growth at tech companies.

See other products by Iman Bayatra

Daniel Kuperman

Daniel Kuperman

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