Competitive intelligence
Competitive intelligence (CI) plays an essential role in product marketing. Keeping a close eye on your competition provides valuable insights into their strategies, strengths, and weaknesses. These insights can then be used to inform your product roadmap to enhance existing products and develop innovative ones, ultimately leading to meeting your customer's needs and providing better customer experiences. CI can provide several benefits, including the following:
- Identifying your competitive advantage: By analyzing your competitors' strengths and weaknesses, you can identify opportunities to differentiate yourself from them.
- Understanding your target market: Through competitive analysis, you can gain insights into the needs and preferences of your target market. This information can help you develop products and services that meet those needs and stand out from your competitors.
- Identifying industry trends and gaps in the market: Monitoring your...
