Marketing

Finally, the last M is marketing. Marketing is the process through which you will make your experiences known to the world and gain thousands of new players. We have touched on some marketing concepts before, but let’s look at what makes a marketing campaign successful and how to engage the most players at a minimal cost.

The Roblox promotion system

As previously discussed, Roblox has an internal system of promotion that utilizes two forms in which promotional material appears to players; these are called User Ads and Sponsors. In Figure 7.3, you can see an example of an experience promoted via the Sponsors system and an advertisement made for an experience using the User Ads system:

Figure 7.3: This shows examples of the Sponsors (top) and User Ads (bottom) promotion systems

There are advantages and disadvantages to using one of these systems over the other. When using the Sponsors system, advertisement-blocking web browser extensions will not...