You're reading from Building Expert Business Solutions with Zoho CRM An indispensable guide to developing future-proof CRM solutions and growing your business exponentially

Product type Paperback

Published in Aug 2021

Publisher Packt

ISBN-13 9781800564664

Length 352 pages

Edition 1st Edition

Tools

Zoho CRM

Concepts

CRM

Author (1):

Dominic Harrington

View More author details

Table of Contents (22) Chapters

Preface

1. Section 1: Laying the Foundation

2. Chapter 1: The Foundation Modules – Understanding the Building Blocks of Success FREE CHAPTER

3. Chapter 2: Leads – Getting It Right the First Time

4. Chapter 3: Deals – Sales Funnels to Fuel Your Business Growth

5. Chapter 4: Accounts and Contacts – The Beating Heart of Your CRM

6. Section 2: Take Your CRM to the Next Level

7. Chapter 5: Working with Other System and Custom Modules

8. Chapter 6: Game-Changing Workflows and Automations

9. Chapter 7: Essential Systems Administration

10. Chapter 8: Supercharge CRM with Marketplace Extensions, Custom Functions, and Integrations

11. Section 3: Six of the Best Zoho Apps to Integrate with Your CRM

12. Chapter 9: Zoho Campaigns

13. Chapter 10: Zoho Forms

14. Chapter 11: Zoho Survey

15. Chapter 12: SalesIQ

16. Chapter 13: Zoho Analytics

17. Chapter 14: Zoho Creator

18. Section 4: Measure, Learn, Evolve

19. Chapter 15: Building Actionable Reports and Dashboards (CRM)

20. Chapter 16: Best Practices to Adopt and Evolve Your CRM

21. Other Books You May Enjoy

Getting an overview of Zoho Campaigns

Zoho Campaigns is an email marketing platform that has similar functionality to other software in this category. However, the ability to have two-way synchronization with your CRM gives you a level of flexibility and control that would be practically impossible to replicate with another email platform.

It is important to note that Zoho Campaigns has more to offer than just email marketing and includes other valuable features, which can be summarized as follows:

Sign-Up Forms
There are many pre-designed and responsive email sign-up templates to choose from. The form editor allows you to change colors and background images easily. You may also easily edit the call to action, fields, and text to customize the forms to meet your needs. Further information is available at https://www.zoho.com/campaigns/help/user-manual/signup-forms.html.
Pop-Up Forms
If you need a pop-up form on your website, then there are templates that are almost ready...