Identifying the CRO’s challenges
History remains the ultimate teacher; among its lessons is showing that patterns form and repeat themselves. In studying the global economy over time, a significant financial crisis seems to occur roughly every seven years (7-year itch). By this measure, we could infer that, pre-COVID, we were overdue to experience a catastrophic event, given the last one, the Global Financial Crisis (GFC) began in mid-2007 and lasted through early 2009.
Nonetheless, anticipating risks on the horizon is complex, unpredictable, and often have massive negative consequences for companies.
Jeff McArthur, CRO at Greater Bank, shared the following on a Mega C-Suite Stories recording with Shamane: “From now on, the CRO needs to have the capability to take historical, backward-looking insight, and apply intelligence to predict what the future might look like. The next CRO challenge is identifying if the organization is equipped with the ability to respond...
