A landing page on a website is a page specially designed to promote products, services, and content, or to capture leads. Usually, we link to a landing page from content, promotions, or advertisements on other sites. So, the design of this page should be different from a normal page in order to catch the attention of a potential customer. The landing page should clearly explain the benefits of what you want to promote and have a clear call to action.
We can build a landing page by designing it using a custom code or an existing page builder to speed up the process with built-in components. In this recipe, we are going to use the Elementor page builder to build a custom landing page for selling a book.