These immortal and provocative words of renowned business guru Seth Godin have been repeated and evangelized by almost anyone who works on products, whether they're software products or otherwise.
A perfect business case, a meticulous project plan, comprehensive requirements, fantastic data models, detailed business process analysis and mapping, amazing user stories, ingenious technical architecture, the latest technological designs, original and inspired code – none of these will matter until, and unless, your software product has shipped!
As Jeff Atwood, the co-founder of Stack Overflow, writes on his popular Coding Horror blog (https://blog.codinghorror.com/yes-but-what-have-you-done/), Most programmers are introverts. In other words, stereotypically...
