You're reading from The Immersive Metaverse Playbook for Business Leaders A guide to strategic decision-making and implementation in the metaverse for improved products and services

Product type Paperback

Published in Nov 2023

Publisher Packt

ISBN-13 9781837632848

Length 458 pages

Edition 1st Edition

Concepts

Augmented Reality

Authors (2):

Robert Scoble

Irena Cronin

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Table of Contents (22) Chapters

Preface

1. Part 1: The Reality of the AR/MR Metaverse

2. Chapter 1: The What and Why of the Metaverse FREE CHAPTER

3. Chapter 2: Augmented Reality Status Quo

4. Chapter 3: Where Is Virtual Reality Heading?

5. Chapter 4: The Value of Using 3D Visuals to Interact

6. Part 2: Key Technologies That Power the Metaverse

7. Chapter 5: Understanding Perception Technologies

8. Chapter 6: The Different Types of Computing Technologies

9. Chapter 7: Where Are APIs Needed

10. Chapter 8: Making and Using 3D Models and Integrating 2D Content

11. Chapter 9: Understanding User Experience Design and User Interface

12. Part 3: Consumer and Enterprise Use Cases

13. Chapter 10: New Ways of Social Interaction

14. Chapter 11: Virtual and Onsite Work

15. Chapter 12: 3D and 2D Content Forms and Creation

16. Chapter 13: Retail Experiences

17. Part 4: Why Metaverse Redux?

18. Chapter 14: Benefits and Possible Dangers Reframed

19. Chapter 15: Future Vision

20. Index

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The advent of VR and AR within the Metaverse represents an uncharted frontier for innovation, creativity, and business expansion. Dividing our exploration into four critical sections, we focus on the distinct business benefits related to proficient UX and UI design in both VR and AR. These sections encapsulate the facets of enhancing engagement through immersive UX, driving revenue generation, optimizing operational efficiency, and navigating risk mitigation with ethical considerations. Furthermore, the application of strategic UX and UI design in brand building, innovation in products and services, sustainability, cost savings, and market expansion is detailed. Through this analysis, we aim to illuminate the multifaceted opportunities that both VR and AR offer, enabling businesses to leverage these technologies for success and long-term growth within the Metaverse ecosystem.

VR UX business benefit

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You're reading from The Immersive Metaverse Playbook for Business Leaders A guide to strategic decision-making and implementation in the metaverse for improved products and services

Table of Contents (22) Chapters

Business growth through VR and AR UX/UI design

VR UX business benefit

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Authors (2)