Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Save more on your purchases now! discount-offer-chevron-icon
Savings automatically calculated. No voucher code required.
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Conferences
Free Learning
Arrow right icon
The AI Marketing Playbook
The AI Marketing Playbook

The AI Marketing Playbook: Mastering the Latest AI Tools and Techniques for Next-Gen Marketing Success

Arrow left icon
Profile Icon Mercury Learning and Information Profile Icon Mark Lamplugh
Arrow right icon
$44.99
eBook Oct 2024 296 pages 1st Edition
eBook
$44.99
Arrow left icon
Profile Icon Mercury Learning and Information Profile Icon Mark Lamplugh
Arrow right icon
$44.99
eBook Oct 2024 296 pages 1st Edition
eBook
$44.99
eBook
$44.99

What do you get with eBook?

Product feature icon Instant access to your Digital eBook purchase
Product feature icon Download this book in EPUB and PDF formats
Product feature icon DRM FREE - Read whenever, wherever and however you want
Product feature icon AI Assistant (beta) to help accelerate your learning

Key benefits

  • An exploration of AI applications in diverse marketing domains, including personalization and SEO
  • An in-depth look at ethical considerations and the evolving role of AI in marketing
  • Inclusion of practical strategies and real-world examples for integrating AI into campaigns

Description

This book offers a comprehensive guide to integrating AI into modern marketing strategies, transforming how businesses engage with audiences. It begins with an overview of AI’s role in marketing, its evolution, and its benefits in driving innovation. Early chapters cover foundational topics like AI, machine learning, and data preparation for effective AI implementation. The book then explores practical applications, such as analyzing customer behavior for personalized experiences and using AI-powered chatbots for improved customer service. You’ll learn to apply image and video recognition for visual marketing and leverage AI for social media strategies that boost engagement. The book also covers predictive analytics, AI-driven email marketing, and techniques to optimize SEO and content marketing. Further chapters focus on automating marketing processes and using AI to support sales enablement with actionable insights. The final chapter discusses ethical considerations and the future of AI in marketing, emphasizing the balance between automation and human creativity. This book equips marketing professionals and business leaders with the tools to harness AI’s potential for impactful marketing strategies.

Who is this book for?

This book is ideal for marketing professionals, digital marketers, and business leaders looking to integrate AI into their marketing strategies. Readers should have a basic understanding of marketing principles and a general awareness of AI technologies. No prior technical expertise in AI is required, but familiarity with digital marketing tools and concepts will be beneficial.

What you will learn

  • Understand AI's role in modern marketing
  • Leverage AI for advanced customer segmentation
  • Utilize machine learning for predictive analytics
  • Implement AI-driven personalization strategies
  • Optimize marketing campaigns using AI tools
  • Enhance customer service with AI chatbots

Product Details

Country selected
Publication date, Length, Edition, Language, ISBN-13
Publication date : Oct 07, 2024
Length: 296 pages
Edition : 1st
Language : English
ISBN-13 : 9781836644286
Category :

What do you get with eBook?

Product feature icon Instant access to your Digital eBook purchase
Product feature icon Download this book in EPUB and PDF formats
Product feature icon DRM FREE - Read whenever, wherever and however you want
Product feature icon AI Assistant (beta) to help accelerate your learning

Product Details

Publication date : Oct 07, 2024
Length: 296 pages
Edition : 1st
Language : English
ISBN-13 : 9781836644286
Category :

Packt Subscriptions

See our plans and pricing
Modal Close icon
$19.99 billed monthly
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Simple pricing, no contract
$199.99 billed annually
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just $5 each
Feature tick icon Exclusive print discounts
$279.99 billed in 18 months
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just $5 each
Feature tick icon Exclusive print discounts

Frequently bought together


Stars icon
Total $ 54.99
Artificial Intelligence with Python
$54.99
Total $ 54.99 Stars icon

Table of Contents

16 Chapters
Chapter 1: Introduction to Artificial Intelligence Marketing Chevron down icon Chevron up icon
Chapter 2: Understanding Artificial Intelligence and Machine Learning Chevron down icon Chevron up icon
Chapter 3: Preparing Your Data for Artificial Intelligence Chevron down icon Chevron up icon
Chapter 4: Using Artificial Intelligence to Analyze Customer Behavior Chevron down icon Chevron up icon
Chapter 5: Personalization with Artificial Intelligence Chevron down icon Chevron up icon
Chapter 6: Chatbots and Artificial Intelligence-Powered Customer Service Chevron down icon Chevron up icon
Chapter 7: Image and Video Recognition with Artificial Intelligence Chevron down icon Chevron up icon
Chapter 8: Using Artificial Intelligence (AI) for Social Media Marketing Chevron down icon Chevron up icon
Chapter 9: Predictive Analytics with Artificial Intelligence (AI) Chevron down icon Chevron up icon
Chapter 10: Email Marketing with Artificial Intelligence (AI) Chevron down icon Chevron up icon
Chapter 11: Search Engine Optimization (SEO) with Artificial Intelligence (AI) Chevron down icon Chevron up icon
Chapter 12: Using Artificial Intelligence for Content Marketing Chevron down icon Chevron up icon
Chapter 13: Marketing Automation with Artificial Intelligence (AI) Chevron down icon Chevron up icon
Chapter 14: Using Artificial Intelligence (AI) for Sales Enablement Chevron down icon Chevron up icon
Chapter 15: Ethical Considerations and the Future of Artificial Intelligence (AI) in Marketing Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon
Get free access to Packt library with over 7500+ books and video courses for 7 days!
Start Free Trial

FAQs

How do I buy and download an eBook? Chevron down icon Chevron up icon

Where there is an eBook version of a title available, you can buy it from the book details for that title. Add either the standalone eBook or the eBook and print book bundle to your shopping cart. Your eBook will show in your cart as a product on its own. After completing checkout and payment in the normal way, you will receive your receipt on the screen containing a link to a personalised PDF download file. This link will remain active for 30 days. You can download backup copies of the file by logging in to your account at any time.

If you already have Adobe reader installed, then clicking on the link will download and open the PDF file directly. If you don't, then save the PDF file on your machine and download the Reader to view it.

Please Note: Packt eBooks are non-returnable and non-refundable.

Packt eBook and Licensing When you buy an eBook from Packt Publishing, completing your purchase means you accept the terms of our licence agreement. Please read the full text of the agreement. In it we have tried to balance the need for the ebook to be usable for you the reader with our needs to protect the rights of us as Publishers and of our authors. In summary, the agreement says:

  • You may make copies of your eBook for your own use onto any machine
  • You may not pass copies of the eBook on to anyone else
How can I make a purchase on your website? Chevron down icon Chevron up icon

If you want to purchase a video course, eBook or Bundle (Print+eBook) please follow below steps:

  1. Register on our website using your email address and the password.
  2. Search for the title by name or ISBN using the search option.
  3. Select the title you want to purchase.
  4. Choose the format you wish to purchase the title in; if you order the Print Book, you get a free eBook copy of the same title. 
  5. Proceed with the checkout process (payment to be made using Credit Card, Debit Cart, or PayPal)
Where can I access support around an eBook? Chevron down icon Chevron up icon
  • If you experience a problem with using or installing Adobe Reader, the contact Adobe directly.
  • To view the errata for the book, see www.packtpub.com/support and view the pages for the title you have.
  • To view your account details or to download a new copy of the book go to www.packtpub.com/account
  • To contact us directly if a problem is not resolved, use www.packtpub.com/contact-us
What eBook formats do Packt support? Chevron down icon Chevron up icon

Our eBooks are currently available in a variety of formats such as PDF and ePubs. In the future, this may well change with trends and development in technology, but please note that our PDFs are not Adobe eBook Reader format, which has greater restrictions on security.

You will need to use Adobe Reader v9 or later in order to read Packt's PDF eBooks.

What are the benefits of eBooks? Chevron down icon Chevron up icon
  • You can get the information you need immediately
  • You can easily take them with you on a laptop
  • You can download them an unlimited number of times
  • You can print them out
  • They are copy-paste enabled
  • They are searchable
  • There is no password protection
  • They are lower price than print
  • They save resources and space
What is an eBook? Chevron down icon Chevron up icon

Packt eBooks are a complete electronic version of the print edition, available in PDF and ePub formats. Every piece of content down to the page numbering is the same. Because we save the costs of printing and shipping the book to you, we are able to offer eBooks at a lower cost than print editions.

When you have purchased an eBook, simply login to your account and click on the link in Your Download Area. We recommend you saving the file to your hard drive before opening it.

For optimal viewing of our eBooks, we recommend you download and install the free Adobe Reader version 9.