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Salesforce B2C Solution Architect's Handbook

You're reading from   Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801817035
Length 458 pages
Edition 1st Edition
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Author (1):
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Mike King Mike King
Author Profile Icon Mike King
Mike King
LinkedIn
Mike King has worked on the most complex B2C Commerce customer implementations, including multiple brands and geographies worldwide. Mike is also a certified Salesforce instructor, teaching the B2C Technical Architect certification preparation course.nIn January 2019, Mike participated in the inaugural Salesforce cross-cloud academy. He has since worked with Salesforce on the B2C Solution Architect exam development team and in real-world B2C Solution Architecture implementations. Mike has also spoken numerous times with Salesforce on the topics of B2C Solution Architecture, including at TrailblazerDX, Salesforce Connections, and Dreamforce.nWhen not obsessing about Salesforce, commerce, and software architecture, Mike enjoys hiking, camping, and woodworking.
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Table of Contents (20) Chapters Close

Preface 1. Section 1 Customer 360 Component Products
2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER 3. Chapter2: Supporting Your Customers with Service Cloud 4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C 5. Chapter 4: Engaging Customers with Marketing Cloud 6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution 7. Section 2 Architecture of Customer 360 Solutions
8. Chapter 6: Role of a Solution Architect 9. Chapter 7: Integration Architecture Options 10. Chapter 8: Creating a 360° View of the Customer 11. Chapter 9: Supporting Key Business Scenarios 12. Chapter 10: Enterprise Integration Strategies 13. Section 3 Salesforce-Certified B2C Solution Architect
14. Chapter 11: Exam Preparation Tools and Techniques 15. Chapter 12: Prerequisite Certifications 16. Chapter 13: Commerce and Integration 17. Chapter 14: Certification Scenarios 18. Assessments 19. Other Books You May Enjoy

The Marketing Cloud component

Marketing Cloud is composed of several different products built on a variety of technologies. Many of the core messaging and journey-building components reside on the core Marketing Cloud platform, but newer products that have been added to the portfolio such as Datorama, Salesforce CDP, and Interaction Studio are entirely separate. This hybrid approach to technology means that fully leveraging Marketing Cloud and understanding its role in a B2C solution means understanding the Salesforce Platform, as well as the various technologies within the Marketing Cloud ecosystem.

Tip

The core Marketing Cloud platform refers to the product formerly known as ExactTarget, acquired by Salesforce in 2013 and rebranded as Marketing Cloud. This core platform includes contact management, email messaging, social communication, journey orchestration, and the flexible Data Extension capability. This is the product that's most often referred to in a B2C solution...

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Authors (1)

Profile icon Mike King
Mike King
LinkedIn icon
Mike King has worked on the most complex B2C Commerce customer implementations, including multiple brands and geographies worldwide. Mike is also a certified Salesforce instructor, teaching the B2C Technical Architect certification preparation course. In January 2019, Mike participated in the inaugural Salesforce cross-cloud academy. He has since worked with Salesforce on the B2C Solution Architect exam development team and in real-world B2C Solution Architecture implementations. Mike has also spoken numerous times with Salesforce on the topics of B2C Solution Architecture, including at TrailblazerDX, Salesforce Connections, and Dreamforce. When not obsessing about Salesforce, commerce, and software architecture, Mike enjoys hiking, camping, and woodworking.
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See other products by Mike King

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