Preface

I still recall the days, years ago, when I first delved into creating my very own AppExchange app. My mind buzzed with ideas, but the path to becoming an ISV partner wasn’t straightforward. There’s a mountain of knowledge you’ve got to climb, and those early days are rife with opportunities for expensive blunders. Trust me – I’ve learned some lessons the hard way, which has made me truly understand how crucial it is to get your foundations right and know where your blind spots are.

That’s what pushed me to write down everything I’ve learned in this guide. Think of it as your playbook – packed with lessons, pro tips, and those “I wish someone had told me this earlier” insights, all aimed at helping you dodge the bullets I had to face and craft a killer AppExchange app from scratch.

Now, don’t get me wrong; this isn’t some memoir about my AppExchange escapades. It’s all about you – whether you’re a seasoned Salesforce developer, an aspiring AppExchange newbie, a visionary start-up founder, or a product manager eager to make your mark in the world of Salesforce. I’m confident that the practical knowledge and unique insights in this book will empower you to turn your ideas into reality and make the Salesforce ecosystem an even more vibrant, innovative space.

In the following chapters, you’ll embark on an exciting journey that covers everything, from the fundamentals of AppExchange development to cutting-edge AI opportunities ahead. Along the way, I’ll share stories from my personal experiences, highlighting the challenges I’ve faced and the lessons I’ve learned. I hope you’ll find these anecdotes not only entertaining but also insightful.

Finally, it’s my sincere hope that this book will serve as a launchpad for a new generation of AppExchange success stories. As Sir Isaac Newton once said, “If I have seen further, it is by standing on the shoulders of giants.” I’ve been fortunate enough to stand on the shoulders of many great minds in the Salesforce ecosystem, and I’m eager to pass that privilege on to you.

Alright, get ready and get excited! The future of AppExchange development is looking brighter than ever, and I couldn’t be more thrilled to have you join us on this amazing journey.

So, dive in and enjoy what’s coming your way. Happy reading and happy app building!