AppExchange Marketplace Analytics

In the journey of an AppExchange partner, you’ll often find that your role is not limited to what’s written on your business card. For those helming established start-ups, you might have an ISV digital marketing specialist or an ISV digital marketing director navigating your AppExchange journey. If you’re just setting sail on your AppExchange adventure, you might find that your founder’s cap often gets swapped for a “Marketing Specialist” hat. It’s a bit like playing dress-up, except the stakes are higher and the costumes are metaphorical.

Regardless of the title on your LinkedIn profile, in this section, let’s just assume that you’re our marketing specialist, our fearless hero embarking on a quest to optimize your AppExchange listing. Fear not, intrepid adventurer—Salesforce has got just the right gear for you. Meet your new sidekick—AppExchange Marketplace...