Chapter 6. An Essential Strategy for UX Maturity
"Not having a measurement strategy is what keeps UX as a "nice to have" as opposed to being an influential driving force within an organization." | ||
| --http://uxrefresh.prosite.com/353189/www.markdisciullo.com | ||
In the previous chapters, we focused on design fundamentals and how understanding and identifying them leads to better design decisions and ultimately better design solutions. We have also been looking at the importance of engaging our customers/users and dispelling the "faster horses" myth in the process. It should be obvious by now that close customer/user engagement is key to validating your design assumptions and producing better UX design, greater value and longer lasting solutions as a result.
While this is all extremely important, creating and delivering better UX solutions using foundational design techniques is only half of the story. The second half is about delivering results...
