Objectives of a CX strategy

CX is the basic strategy that integrates business processes and functions of the enterprise to create and deliver new value to customers. This is based on functional data warehouses with the support of information technology. 

Understanding these objectives will help us to develop a greater understanding of the concept of CX.

The main objectives of a CX business strategy are as follows:

• Preparing and offering services: Services (products) are prepared according to customers' requests and wishes. The services are prepared using information collected on clients and obtained through the interaction channels.

• Offering better customer service: A company's profit is increased by improving relationships and identifying, attracting, and retaining the best clients.

• A faster sales process: CX uses sales processes that enable fast and consistent...