Summary

In this chapter, we learned about marketing for open source projects, both stressing the importance of looking at examples of projects doing successful marketing versus those that didn’t. We did a deep dive into Mautic, showcasing how the marketing messages changed over time as the project grew and matured, as well as when the needs of the projects and the role of the community evolved. Finally, we looked at the key elements in a project for establishing its marketing runway as well as ways it can up its outreach to the next level with events, meetups, media, and analysts, as well as by building a library of case studies and user stories.

As we near the end of this book, the last two chapters focus on key sustainability topics in open source projects; the first on how to best transition a project’s leadership to ensure new people can come in and continue to drive the project forward, and then finally how to sunset an open source project. Both are key topics...