Introducing the content monetization use case
We know NLP can help enhance the customer service experience and understand better what our customers are telling us. We will now use NLP to determine the context of our media content and stitch ads into the content relevant to that context. To illustrate our example, let's go back to our fictitious banking corporation called LiveRight Holdings Private Limited. LiveRight's management has decided they now need to expand to more geographies as they are seeing a lot of demand for their model of no-frills banking that cuts their operational costs and transfers the savings back to their customers. They have decided to hire you as their marketing technology architect, putting you in charge of all their content creation, but challenge you to devise a way for the content to pay for itself due to their low-cost policies. You come up with the idea of creating fun educational videos that show the latest trends in the intersection of banking...