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Mastering the Art of Sales Engineering

You're reading from   Mastering the Art of Sales Engineering Develop essential skills and gain valuable insights for high-tech sales engineering success

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Product type Paperback
Published in Sep 2024
Publisher Packt
ISBN-13 9781835880968
Length 316 pages
Edition 1st Edition
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Authors (2):
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Jeffrey Silver Jeffrey Silver
Author Profile Icon Jeffrey Silver
Jeffrey Silver
Jason Mar-Tang Jason Mar-Tang
Author Profile Icon Jason Mar-Tang
Jason Mar-Tang
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Toc

Table of Contents (17) Chapters Close

Preface 1. Part 1:Understanding the High-Tech Sales Industry FREE CHAPTER
2. Chapter 1: Types of Organizations That Employ Sales Engineers 3. Chapter 2: Typical Sales Roles and Sales Processes 4. Chapter 3: The Sales Engineer 5. Chapter 4: Types of Sales Engineer Roles 6. Part 2:Necessary Soft Skills
7. Chapter 5: General Soft Skills 8. Chapter 6: Client-Facing Soft Skills 9. Chapter 7: Mastering Yourself and Helping Others 10. Part 3:Often Neglected Important Skills
11. Chapter 8: Road Warrior Fundamentals 12. Chapter 9: Administration 13. Chapter 10: Compensation and Legal Considerations for the SE 14. Chapter 11: Beyond the SE Role – SE Management 15. Index 16. Other Books You May Enjoy

Elicitation techniques

Invoking the term elicitation usually takes us to the secret world of three-letter intelligence agencies, but it is also a skill that many SEs today use. In fact, many senior SEs may be naturally skilled at elicitation and not even realize it. If you are interested in reviewing a public-facing document produced by the FBI on elicitation within the context of the intelligence world, you can find it here: https://www.fbi.gov/file-repository/elicitation-brochure.pdf/view.

But you don’t have to be an intelligence agent to successfully use the art of elicitation. It really is not a mystical art at all, and if you boil it down to the absolute principle of the topic, it is using a conversational style of dialogue versus a direct question methodology to learn information. Yes, there is a time and place for this and it is not to be utilized all the time. Furthermore, elicitation is certainly not an exact science, but it is a skill that you can work on and improve...

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