Promoting your new releases
More than just a technical milestone, a software release represents a convergence point for developers, stakeholders, and users. While the mechanics of creating and pushing out a release are integral to the process, the communication surrounding this release holds equal, if not greater, weight.
The benefits of communicating software releases are the following:
- The prevention of redundancy and waste. Consider a scenario where a developer or a team works tirelessly to engineer a solution, unaware that such a solution or feature has already been developed and released. This redundancy isn’t merely a waste of time and resources and a drain on team morale. When teams are uninformed or out of sync about releases, they risk duplicating efforts, leading to inefficiencies and frustrations.
- Without effective communication, stakeholders and users might remain oblivious to new features or fixes, underutilizing the software’s capabilities...
