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Integrating CRM across your Organization for Business success

You're reading from   Integrating CRM across your Organization for Business success Build your business processes around the needs of your customers by successfully integrating your CRM within your core business functions to drive improvement

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Product type Paperback
Published in Jan 2016
Publisher Packt
ISBN-13 9781783001040
Length 180 pages
Edition 1st Edition
Concepts
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Author (1):
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Andrew Blackmore Andrew Blackmore
Author Profile Icon Andrew Blackmore
Andrew Blackmore
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Table of Contents (14) Chapters Close

Integrating CRM Across Your Organization for Business Success
Credits
About the Author
About the Reviewer
Preface
1. What is CRM Integration and Why is It Good for Your Business? 2. How to Implement an Integration FREE CHAPTER 3. How to Build a Contact Integration 4. How to Build a Sales Management Integration 5. How to Build a Collections Management Integration 6. How to Build a Vendor Management Integration 7. How to Build a Support Management Integration 8. How to Develop and Maintain Your Integration 9. Where Next for Integrations – the Cloud and Other Areas

Step 4 – defining the fields and field mappings


We have defined the entities, how they relate to each other, and how they will be uniquely identified. The next step is to identify, for each entity, which fields we will be synchronizing and how they will map to each other. We also need to gather field characteristics such as type and size.

Customer field mapping

We shall start by looking at the customer entity. We make a list of the customer fields in the ERP that we would like to synchronize with CRM:

Sage ERP 300 customer screen showing some fields for the customer entity that we would like to synchronize

We can make the list by looking at the ERP UI and picking out what fields we would like to synchronize. The previous screenshot shows a Sage ERP 300 customer screen with some useful fields circled. A full list of ERP customer fields that would be useful to synch is, for example:

ERP customer fields

Customer number

Customer name

Group code

Short name

Terms code

Tax group

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