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Integrating CRM across your Organization for Business success

You're reading from   Integrating CRM across your Organization for Business success Build your business processes around the needs of your customers by successfully integrating your CRM within your core business functions to drive improvement

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Product type Paperback
Published in Jan 2016
Publisher Packt
ISBN-13 9781783001040
Length 180 pages
Edition 1st Edition
Concepts
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Author (1):
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Andrew Blackmore Andrew Blackmore
Author Profile Icon Andrew Blackmore
Andrew Blackmore
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Table of Contents (14) Chapters Close

Integrating CRM Across Your Organization for Business Success
Credits
About the Author
About the Reviewer
Preface
1. What is CRM Integration and Why is It Good for Your Business? 2. How to Implement an Integration FREE CHAPTER 3. How to Build a Contact Integration 4. How to Build a Sales Management Integration 5. How to Build a Collections Management Integration 6. How to Build a Vendor Management Integration 7. How to Build a Support Management Integration 8. How to Develop and Maintain Your Integration 9. Where Next for Integrations – the Cloud and Other Areas

Collections management integration use cases


RideRight Bike Parts Company has implemented the contact management integration and the sales management integration between their CRM and ERP applications. Their sales users are particularly pleased with the way that they can now do quotes and orders from their CRM application and how this has sped up their workflow and allowed for a higher throughput of sales.

The successful rollout of the integration has prompted management to look further downstream in the sales process to see if any more benefits can be gained from their CRM to ERP integration. They are now focused on using CRM to speed up the payment of invoices and improve the company cash flow.

At RideRight Bikes, invoices are sent out with the bicycle accessories that are sold to their customers. The standard payment terms are 30 days after receipt of invoice. Many customers do not pay after 30 days, some waiting until 15 days later or longer, and some wait until they have been reminded...

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